Does it surprise you to know that the #1 reason why people refer other people to a particular business is because of a great experience? For your sake, I hope that kind of “revelation” is NOT a surprise. Would you care to guess what is the #2 reason why people refer? The #2 reason why […]
Dr. Marc's Blog
Translucence
When it comes to the world around us, there is Transparence and Translucence. In short, Transparence refers to something that is crystal clear, whereas Translucence refers to something that is diffuse – like a frosted beer mug. In the area of marketing psychology, Transparence and Translucence respectively take on different meanings. Transparence refers to that […]
Want vs. Works
One of the areas that is often the stimulus for excitable conversations (aka BIG, LOUD arguments) is the topic of WANT vs. WORKS. All too often, I run into prospective clients who are very adamant about telling me what they WANT to do, rather than asking me what they should do. In reality, what someone […]
1000 Words
We’ve all heard the saying… “A picture is worth a thousand words.” What’s interesting is that – given the number of people who have heard that saying, it is surprising to see the number of people who don’t understand what that saying really means. A Recent Experience: Over the winter, I did an Advanced Persuasive Communication […]
Coarse Sandpaper
We’ve all heard the expression, “You need the right tool for the job!” In most cases, what is being referenced is a tool (like a specific type of screwdriver) and its application. I use that expression in a very different context. What I’m typically referring to is the match-up between what a person wants AND […]