Joe worked at a very prestigious jewelry store in town, and had lots of customers with deep pockets. Joe had always dreamed about opening up his own jewelry store instead of working for someone else. After all, it was Joe who made the store…the store. One day, a few friends came up to Joe at […]
Dr. Marc's Blog
When The Bow Breaks...
One of the best means of measuring success is looking at Consistency. While it’s true that every person, and every business for that matter, has both good days and bad, the fact of the matter is that a sound strategy makes for consistent results. You can tell a lot about someone simply by looking at […]
Experts? I Don't Think So!
Nowadays, everyone is an expert. When I hear someone reference an “expert” in a particular field, the first question that comes to mind is, “Says who?” More often than, what I’ve found is that the more someone screams about their expertise, the more questions I am forced to asked about their knowledge. “Experts” don’t like […]
Pre-Owned vs. Used
For years on end, the term Used represented cars that were awaiting their second owner. In the early 90’s, Lexus® (a division of Toyota®) began popularizing the term Pre-Owned (the actual term they used was Certified Pre-Owned). Today, in a down economy, many automotive dealers are choosing to go back in time and reference a term that has a lot […]