As a father of three who can’t get enough of his children, let me tell you that I am very careful to watch what I say, and of course, how I say it. However, in business, it’s an entirely different arena. Prior to their relationship with my company, most of my clients had become accustomed […]
Dr. Marc's Blog
Oops
There are a number of things in life that bring a big smile to my face: My wife and kids, “special time” with my wife and a different kind of special time with my kids (LOL), excellence specific to my work, a fantastic workout at the gym, a long motorcycle ride on a perfect day, […]
Salmon
In the strategy business, ONE key to success is illustrating differences. For some folks, explaining the difference between you and “them” via a verbal exchange is all that is needed: Images are not required – just a decent explanation. As for me, I like to stack the deck in my favor when making ANY point. […]
Ineligible
No one can see into the future, but sometimes there are such blatant clues as to what will happen that the future becomes predictable with absolute certainty. Such is the case with a weight loss supplement that has become “all the rage” within the weight loss industry and, as you might expect, within the world […]
Monetize
I’ve talked about monetization in the past, and will likely do so again in the future. Why? For starters, understanding monetization is nothing less than an absolute requirement when it comes to understanding the relationship between your marketing strategy and your expected results. Monetization is essentially the process of turning a concept into money. Sure, we could make […]