One of the associations to which I belong (who we’ll refer to as Association X or Ass-X for short) has a very high membership turnover. Guess whose fault that is? Well if you were to ask Ass-X, it’s the fault of the economy, the industry, and anything external that is willing to accept the pointing […]
Dr. Marc's Blog
Everything.
I’ve been speaking for a long time, and throughout my speaking career I’ve said a lot of things that people didn’t like to hear. But often times, hearing something that’s not laced with pixie dust is just what the doctor ordered. A component of some of my presentations that tends to rock the boat is something […]
Forewarned = Forearmed
If you’ve known me for any length of time, then you know that I don’t enjoy BS. Life’s too short for CRAP (so-to-speak). When I say “X” – I mean X. And when I say “Y” – I mean Y. Many people whom I’ve met along my journey through life have become so used to […]
Help or Hurt?
A well-known retailer who we’ll simply refer to as retailer X, recently announced a bold move: They are going to offer customers who use their store-branded credit card, a 5% discount on purchases. In their testing, they have found an increase in same-store sales as a result of this tactic. It should be noted that, […]
WHAT Comes First
A true marker of success is a person who has put a concept (aka the idea or the dream) ahead of the actual tools that will bring that particular concept to life. Most people go through life looking at the “tools” that are set before them, and then introduce a concept to conform to the […]