A well-known retailer who we’ll simply refer to as retailer X, recently announced a bold move: They are going to offer customers who use their store-branded credit card, a 5% discount on purchases. In their testing, they have found an increase in same-store sales as a result of this tactic. It should be noted that, […]
Dr. Marc's Blog
WHAT Comes First
A true marker of success is a person who has put a concept (aka the idea or the dream) ahead of the actual tools that will bring that particular concept to life. Most people go through life looking at the “tools” that are set before them, and then introduce a concept to conform to the […]
A Story About Joe
Joe worked at a very prestigious jewelry store in town, and had lots of customers with deep pockets. Joe had always dreamed about opening up his own jewelry store instead of working for someone else. After all, it was Joe who made the store…the store. One day, a few friends came up to Joe at […]
When The Bow Breaks...
One of the best means of measuring success is looking at Consistency. While it’s true that every person, and every business for that matter, has both good days and bad, the fact of the matter is that a sound strategy makes for consistent results. You can tell a lot about someone simply by looking at […]
Experts? I Don't Think So!
Nowadays, everyone is an expert. When I hear someone reference an “expert” in a particular field, the first question that comes to mind is, “Says who?” More often than, what I’ve found is that the more someone screams about their expertise, the more questions I am forced to asked about their knowledge. “Experts” don’t like […]