Have you ever met someone who goes out of their way to tell you and everyone else, just how “positive” they are? They even go so far as to post the results of ridiculous Facebook personality tests – all of which “scientifically” conclude that the person taking the test is overwhelmingly positive, genuine, and just […]
Dr. Marc's Blog
Relationships
Relationships, whether personal or professional, are fragile. If that were not the case, there would be no divorce, no arguments, no family quarrels, no work conflicts….nada zippo, zilch. I am CLEARLY not a relationship expert (lol), but I do KNOW this: Communication in a relationship is not something that simply appears. The most successful relationships […]
Stakes
Over the last year or so, you may have heard a mention here or there about the Whole Foods Effect and the Starbucks Effect. In essence, both “effects” refer to the positive financial impact on home values as a result of living within a relatively reasonable distance from a Whole Foods® and/or a Starbucks® (respectively). On the surface, the […]
Make Sure It Works
Seems basic enough, and yet – what frequently makes me chuckle is when a new business (or an existing business pursuing a “new” direction) creates a TOS that doesn’t work. What’s a TOS? A TOS is a Total Operational System – the very detailed evaluation system that checks and then double-checks the realistic viability and sustainability […]
Responsive Or Adaptive?
Marketing is the creation and nurturing of relationships such that people desire that which you are offering. Oh sure, we could complicate the definition, but in essence, THAT is the definition of marketing. Within the marketing bubble are a series of “tools” (strategies, approaches, methods, tactics, etc.). The way in which those tools are utilized fall […]