No one can see into the future, but sometimes there are such blatant clues as to what will happen that the future becomes predictable with absolute certainty. Such is the case with a weight loss supplement that has become “all the rage” within the weight loss industry and, as you might expect, within the world […]
Dr. Marc's Blog
Monetize
I’ve talked about monetization in the past, and will likely do so again in the future. Why? For starters, understanding monetization is nothing less than an absolute requirement when it comes to understanding the relationship between your marketing strategy and your expected results. Monetization is essentially the process of turning a concept into money. Sure, we could make […]
Reason 2
Does it surprise you to know that the #1 reason why people refer other people to a particular business is because of a great experience? For your sake, I hope that kind of “revelation” is NOT a surprise. Would you care to guess what is the #2 reason why people refer? The #2 reason why […]
Translucence
When it comes to the world around us, there is Transparence and Translucence. In short, Transparence refers to something that is crystal clear, whereas Translucence refers to something that is diffuse – like a frosted beer mug. In the area of marketing psychology, Transparence and Translucence respectively take on different meanings. Transparence refers to that […]
Want vs. Works
One of the areas that is often the stimulus for excitable conversations (aka BIG, LOUD arguments) is the topic of WANT vs. WORKS. All too often, I run into prospective clients who are very adamant about telling me what they WANT to do, rather than asking me what they should do. In reality, what someone […]