It’s remarkably strange how often decisions are made without accurate assessments. What’s even more bizaar is how distraught some people get when someone who is analyzing their decision (someone like me) is more interested in the assessment than pulling the trigger on the decision. Whether it’s a emotionally-laden personal decision or a emotionally-laden business decision, […]
Dr. Marc's Blog
A Wrap
There’s a big difference between viewing great marketing and knowing great marketing. When you know great marketing, you are aware of the reason (or reasons) WHY a certain company did what they did – or does what they do. As you can see by viewing and enlarging the image below, what we have is an […]
Dark In Front
It kills me when I see bad marketing. I feel bad for the business that purposely or inadvertently is doing something that is holding back their growth. While the inspiration for this blog post was originally a fine dining establishment (as we’ll discuss in a bit), the extended message is that supposedly smart individuals make […]
Pure Resentment
I love observing human behavior, and in recent weeks, have had a chance to experience something that I want to share. My hope is that – by reading this, you are able to check yourself and prevent what can only be described as raw stupidity and PURE RESENTMENT. I am a person who is very […]
Perceptual Blindness
Perceptual Blindness (PB) is basically looking at something – right there in front of you, but still not being able to see it. While PB is typically associated with images, such as “Where’s Waldo?” (locating a character within a visual field), the fact is that PB exists on many levels, and has impact in many […]