Seems basic enough, and yet – what frequently makes me chuckle is when a new business (or an existing business pursuing a “new” direction) creates a TOS that doesn’t work. What’s a TOS? A TOS is a Total Operational System – the very detailed evaluation system that checks and then double-checks the realistic viability and sustainability […]
Dr. Marc's Blog
Responsive Or Adaptive?
Marketing is the creation and nurturing of relationships such that people desire that which you are offering. Oh sure, we could complicate the definition, but in essence, THAT is the definition of marketing. Within the marketing bubble are a series of “tools” (strategies, approaches, methods, tactics, etc.). The way in which those tools are utilized fall […]
Avocado
Unless you’ve been hiding under a rock, you can’t help but notice the increased addition of avocados to menus ranging from high-end restaurants, right on down the ladder to some of the “healthier” fast food chains. It’s no accident that Red Robin is pushing avocado, Wendy’s now has a Smashburger, Subway has the Turkey & Bacon Avocado, […]
PUSH
As is often the case, the public is frequently presented with stats that are inappropriately used as a launching pad for a PUSH (a campaign to drive an agenda). An example of a PUSH would be, “There are lots of obese adolescents, therefore – we need to get these kids on a statin drug ASAP!” We […]
Charge For Impact
I love listening to a client’s rationale relative to how they decided to price their product or service. You can tell a lot about what a person thinks of what they’re selling when they provide you with their fee structure. More often than not, the price the client should be charging is much lower than […]