My recent speaking engagement aboard a cruise ship afforded me the opportunity to watch well-thought-out marketing in action. The cruise shopping expert who we’ll refer to as Joe, had the ability to create multiple shopping frenzies – thus motivating cruise passengers to SHOP – SHOP – SHOP, and then purchase items simply because they are […]
Dr. Marc's Blog
Efficient Marketing
I am composing this post from my LARGE balcony aboard one of the largest cruise ships in the word. And while this IS a business trip (because I am speaking), I can’t help but have a large smile on my face. I am getting paid AND I get the sun and sea to boot! I’ve […]
Do You Know 400-50?
Do you know what 400-50 means in the world of marketing? That’s what I thought. Don’t bother contacting me for the answer…because I’m not telling. No, it’s not something I just made up. REAL marketing experts (I’m talking about my mentors, not some jackass who wrote a basic marketing book or Johnny Corporate) know what […]
Making MORE Money-Part II
There are two significant vacuums that drain the greatest amount of money from a business, and both revolve around the concept of SYSTEMS. Before you start congratulating yourself for having a system in place, realize that greater than 90% of systems are poorly structured, and most issues are realized during the end-user’s experience. Whether you […]
Shadowing
If you take note, you will see that concepts that I spoke about nearly 12 years ago such as a PRE-TOUR of your business, and the fact that PERSUASION (and now PRESUASION) is actually a positive in business, are now “shadowing” me and being presented as “NEW.” How do I know that they are following my […]