If you want to sell a book, just tell people exactly what they want to hear. Want to sell a self-help book? Just tell people that it’s okay to love the person inside…that it’s okay to accept yourself as a size 28…that it’s okay to accept your shortcomings. Want to sell a personal achievement book? […]
Dr. Marc's Blog
"I Can Help You!"
Upon greeting their customers, a “certain” fast food chain now has their employees saying, “Welcome to _____, what can we MAKE for you today?” Upon calling some chiropractors, prospective patients are greeted with, “XYZ Chiropractic…I CAN help you!” Technically speaking, these greetings are considered part of their marketing system. After all, how they greet their […]
The Perfect Mineral
Some of you who read today’s blog post will GET IT. Sadly, most will not. Everyone who has a working set of eyes (or a good pair of glasses), should read this post. And everyone who reads this should have enough brains to tell 20 other people to do the same. It’s March, and you […]
Crowds...
FIRST… Did you know that businesses that fully incorporate Mind Virus Marketing Strategy into their business arsenal, generate no less than 25% more income than businesses that do not. It’s true. Want even better news? How about this: ALL of our strategies are ethical. That’s right – we do not teach strategies that incorporate the […]
Stop It!
Did you happen to catch the recent article about Whole Foods? Their CEO wants the media (and everyone for that matter) to stop referring to them as “Whole Paycheck.” I can’t say I blame him. But then again, whose fault is that? Whole Food’s CEO, John Mackey, believes that the reference to Whole Foods as […]