Would you like to know one way to spot
instability in a person or a business?
It’s simple.
When a person or a business cannot describe themselves or their organization with COMPLETE CLARITY, then what you have on your hands is instability. Where there is instability, there is failure. And when I say “failure,” what I am referring to is a person who will never have their sh*t together, and/or a business or organization that will always lack cohesiveness.
Have you ever heard a person
describe themselves as an onion?
Have you ever heard a person
describe themselves as complex wine?
I have.
In fact, I have heard MANY individuals describe him or herself as an onion (you know, many layers that require SOMEONE ELSE to peel them back) or like a complex wine (full of “unique flavors”). Whether they actually claim to be like an onion/wine, or simply suggest that they are complex – with many layers, I am here to tell you that in most cases, you are dealing with someone who is 11 eggs short of a dozen.
It’s true.
As it turns out, there are a lot of single folks who like to think of THEMSELVES as being complex…quirky…eccentric, full of layers that are just waiting to be pulled back, like an onion – but without the stink (most of the time). So, in this Pre-Thanksgiving 2011 blog post, the Dark Lord (that’s me) is here to help you get your head out of your butt.
You are not given permission by anyone to be complex or “quirky.” Sorry. That’s the way of the world, and I am the messenger who is here to bring you that bad news.
DON’T MAKE ANYONE WORK HARD
TO FIND OUT WHO YOU ARE!
Life is too short to waste time. Thus, it is YOUR OBLIGATION to strip back the layers of the onion for the world, thus allowing the world to see who you are without having to jump through hoops. It gets you where you want to be much faster, and it helps others invest their time enjoying you – rather than figuring you out.
BUSINESS Or ORGANIZATION
For those of you who are involved in a business or an organization, here is my Pre-Thanksgiving gift to you:
If your business or organization is fragmented (all over the place), then find the right people who CAN ABSOLUTELY package you up nice and neat and can EFFECTIVELY present you to the public or to your target market. Don’t call on the most popular individuals, rather, the folks who can get the job done.
In other words, like an individual, the business needs to peel back the layers, rather than making the customers, clients, or patients figure out who you are, what you do, where you stand, what you’re selling, etc.
TELL THEM!
DON’T MAKE THEM WORK!
If your business is not doing well, then it’s either because the business sucks (i.e. you don’t have a good product or service), the employees suck, YOU suck, or the business is not being marketed correctly. In other words, THE MESSAGE ISN’T CLEAR!
The lack of REAL SUCCESS could also be a combination of factors. The finger usually points to the economy, but that’s typically not the case. Most of the population is employed, and most of the folks who are employed did not get salary reductions. They might not have not gotten a raise in recent years, but it isn’t likely that they received a reduction. Therefore, if they are spending on new iPhones and new iPads, and they are NOT spending with your business, then the problem is ?????.
Sorry.
The same goes for an organization.
I know one organization that is attempting to get ONE MILLION individuals to sign a petition of support for certain “changes” in their profession. As of mid-November 2011, they have just over 10,000 signatures. That sucks. The “campaign” is faulty on many levels, but discussing the faults is typically met with “We’re doing this, that, and the other thing. Stop complaining and jump on the bandwagon!”
If the challenge this organization is facing is apathy (as seems to be the case), then one must conclude that the message is not compelling. After all, everyone will get off their ass for something. You just need to find what that “something” is. If there is no action taken by those to whom you are attempting to motivate, then the message sucks.
Right?
RIGHT!
When egos are involved, the message always stays the same. I deal with egos day in and day out. And guess what? It’s usually the folks with the biggest egos who complain about everyone else having an ego problem (LOL). I have an ego specific to what I am great at. When it comes to everything else, I’ll hand the mic to someone else. WHEN I know what I am talking about, I never take a backseat to anyone.
If the message sucks, then it’s because the message is COMPLEX…err…like an onion…or like a complex wine. A compelling message has to be as crystal clear, without complexities and without layers.
Don’t forget to come back here on Thanksgiving
for a very special blog post!
Have A GREAT Day!
…Dr. Marc & The Mind Virus Team