Why am I so popular with smart people?
Simple. My mind goes where theirs cannot. I come up with great concepts that make people lots of money. I also help people resolve Headspace problems in a manner different from what they are accustomed.
No matter where I am, and no matter what I’m doing (with some exceptions), I am always looking for opportunities for improvement. I know other folks who also have a pretty good eye for opportunity – but not everyone has the same type of eye, and most people don’t see what I see (“dead people…everywhere”).
There are THREE areas of opportunity that I consider:
1). How to improve (take maximum advantage of) the existing entrepreneurial paradigm
2). How to completely alter the existing entrepreneurial paradigm
3). How to create an entirely new entrepreneurial paradigm
To those of you with existing businesses who are not seeing annual upticks in revenue, might I consider that you look at your business and first ask yourself, “What can I do to make the most of what I have in the way of what I have?”
To those of you who are willing to take things to the next level, ask yourself, “What can I do to really take what I have and move things in an entirely new direction?”
To those of you who haven’t actually pulled the trigger with respect to a new business, ask yourself, “Why are things done this way, and what if I went about operating my business in a TOTALLY different manner?”
Most people who start their own business don’t ask themselves these questions. They follow an existing model, continuously repeating the phrase, “Why reinvent the wheel? Why reinvent the wheel? Why reinvent the wheel?” The answer is this: If everyone has the exact same wheel, then nobody is different.
Here’s an interesting example:
When we were flying out to Las Vegas for the HEADSPACE SEMINAR in October, we ended up in line behind a very large (wide) woman participating in a very loud argument with a airline employee over the issue of purchasing a second ticket (to accommodate her girth). The large woman was crying “Discrimination!” – while the employee (who, ironically, was not so slim), was trying to do her best to explain why a woman that was wider than two of me needed to pay for two seats.
My solution is as follows:
1). Walls under the armrests
The armrests on airplanes go up and down with ease. This should no longer be the case. They should be welded into place.
2). Does your ass fit?
If you have traveled of late, then you have seen these devices in which you insert your carry-on bag to see if it will fit in the overhead compartment aboard the aircraft. What if there was a similar tool for people and their large asses, in a booth to preserve privacy – but viewable by airline employees, in which a passenger could place his/her ass into an actual airline seat – with the arms welded in place, and with non-movable panels under the armrests so that a larger person could not “pour” outside their assigned seat?
Why do this?
Simple.
1). The passenger can see for him or herself WHY he or she needs to pay an additional fee. If they are going to “pour” into someone else’s area, then they should have to pay more. No discrimination. It is what it is. When I ship a very large box (volume) that only weighs a pound or two, I pay a higher price simply because the volume of the box is taking up more cargo space. Simple and reasonable. Makes sense.
2). This will take the airlines and their employees out of the equation. The argument is now between the individual and the measuring device. Why put an airline employee into the difficult position of having to tell someone that their physical condition is going to cost them more money? Who needs that shit? Airline employees already have to have their asses chewed out for doing everything else wrong. Why put that burden on their shoulders? Why should THEY have to deal with another person’s lack of responsibility (given that their condition is not medically-related)?
3). A secondary effect of implementing this procedure could very well be that people actually start looking at their weight. If you knew that your ass was going to be put into the ASS SCREENER, wouldn’t you stop eating all that crap and actually try to lose a few pounds?
MORE OPPORTUNITIES…
Companies could not only manufacture the ass screening devices (“big” opportunity), BUTT (lol) could also create private kiosks in which you could pre-screen yourself. You go in, pull back the curtain – like one of those photo booths you’d see at an amusement park, and sit your ass down in the seat. If you didn’t fit, then you knew right then and there what needed to be done. Simple.
Regardless of the business, industry, or profession, there are ALWAYS lots of opportunities. If you always do what’s already been done, then you will already know how far you can go. What you should be doing is going for a long walk, coming back to your business (or asking someone with a better head on their shoulders in that area than you), and asking yourself, “Why the hell am I doing things THIS WAY?”
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Don’t forget to celebrate
Dr. Marc Day (BLACK FRIDAY)!
Have A GREAT Day!
…Dr. Marc Swerdlick